The biggest mistake sellers are making right now? Pricing too high.

It might seem smart to “leave room for negotiation,” but in today’s market, that strategy can actually cost you thousands.

Buyers in Zanesville and Muskingum County are still active—but they’re more selective than they’ve been in the last five years. They’re watching price, comparing homes, and moving quickly past anything that feels overpriced.

When a home is priced too high, it doesn’t just sit—it loses momentum. The longer it stays on the market, the more buyers start to wonder what’s wrong with it. And while it sits, those holding costs add up: utilities, property taxes, insurance, and possibly even a mortgage payment.

There are three main pricing strategies:

• Aggressive pricing → creates urgency and can drive stronger offers

• Market value pricing → aligns with a typical timeline, often a couple of months

• Overpricing → leads to extended time on market and price reductions later

The reality is, homes priced correctly from day one often attract more attention, create competition, and can actually sell for more in the long run.

If you’re thinking about selling in Zanesville or Muskingum County, I can help you build a pricing strategy that puts you in the strongest position from the start.